For CPG Brands & Manufacturers

Put your brand in front of the right shopper

Independent grocers serve millions of shoppers. ShopHero gives you direct access to targeted retail media, real shopper data, and measurable campaign performance across the network.

What measurable retail media looks like

Outcomes brands see when they move shopper marketing spend onto a platform built for closed-loop attribution.

4.2x ROAS

Average return on ad spend across network-wide campaigns

Closed-loop

Impression → click → in-store purchase attribution end to end

Hundreds

Of independent retailer touchpoints reachable from one console

SKU-level

Performance data — not just brand-level aggregates

The challenges of reaching independent retail

Independent grocers are a massive market, but reaching them effectively requires the right technology partner.

Retail Media Placement

You invest heavily in shopper marketing, but placing and measuring ads across independent retailers is fragmented, manual, and hard to attribute.

Shopper Data Access

Understanding how your products perform at shelf-level across independent retailers is nearly impossible without direct data partnerships.

Campaign Performance

You need closed-loop measurement showing how your marketing spend translates to actual purchases — not just impressions and clicks.

Retailer Relationships

Building direct relationships with independent grocers is time-consuming. You need a platform that connects you to a network of retailers already using modern tools.

How It Works

From campaign brief to proven lift

Plan, place, measure — across hundreds of independent retailers through a single console.

1. Your Campaign
   Brand strategy & spend
2. MediaMax
   RMN placement
3. EngageHQ
   Promo integration
4. DataCore
   Accurate SKU data
5. CommerceStream
   Real-time signal
6. InsightCore
   Closed-loop measure
7. Proven Lift
   SKU-level ROAS

Your retail media & data toolkit

Start with the four that drive every CPG retail-media program. Add the rest as your investment grows.

Core

The foundation

• MediaMax
  Full retail media network — place targeted ads across digital circulars, websites, apps, and in-store displays with closed-loop attribution.
• InsightCore
  Access anonymized shopper insights, SKU-level performance, and AI-powered recommendations across the retailer network.
• EngageHQ
  Sponsor retailer campaigns, co-fund promotions, and integrate your brand into the customer engagement journey.
• DataCore
  Ensure your product data — images, descriptions, nutritional info — is accurate and consistent across every retailer touchpoint.

Grow Into

As your program scales

• MerchIQ
  See how your SKUs are performing at shelf — out-of-stocks, share of shelf, planogram compliance — across the retailer network.
• CommerceStream
  Real-time event signals that feed your campaign optimization and trigger time-of-day creative.
• MessageHub
  Push your brand-funded offers into retailer SMS, email, and push channels — with consent governance and per-campaign attribution.

"Independent grocery used to be a black box for us. With ShopHero we can place a campaign, see exactly which SKUs moved at which stores, and pour budget into the placements that work. The attribution is the part that finally made it real."

• Director of Shopper Marketing
  Regional CPG Brand

Common questions from CPG brand teams

Honest answers to the questions shopper-marketing leads ask before signing a network deal.

What kind of attribution do you actually provide?

Impression-to-purchase closed-loop attribution: we tie ad exposure on retailer digital properties to the corresponding basket at checkout (in-store or online) through ShopHero's unified data layer. That means SKU-level ROAS, not just clicks or impressions.

Can we run national campaigns or just regional ones?

Both. MediaMax supports campaigns scoped to the full retailer network, to specific regions, to chains or co-ops, or down to individual store clusters. You set the targeting; we deliver against the matching inventory.

How is shopper data shared, and what about privacy?

All shopper-level data is anonymized and aggregated before it leaves the retailer's tenant. CPG partners receive cohort-level insights and campaign attribution — never individual shopper identities. The data sharing model is contractual and explicit on both sides.

How does this compare to a Chain-owned RMN like Walmart Connect or Kroger Precision?

Different reach. Chain RMNs give you depth in one banner. ShopHero gives you the long tail of independent grocery — hundreds of stores you can't easily reach otherwise — through a single console with consistent measurement.

Do we need an existing relationship with each retailer?

No. The retailers in the ShopHero network have opted into the MediaMax program. You activate campaigns through us; we handle the retailer-side mechanics, settlement, and reporting.

What ad formats are supported?

Digital circular placements, sponsored search and product pages on retailer apps and websites, in-store screen placements (where the retailer has digital signage), and email/push co-marketing slots. We publish a current format spec sheet in onboarding.

Ready to reach more shoppers?

A 30-minute call to walk through the retailer network, current ad formats, and how attribution works end to end.