Technology that levels the playing field
Your personal touch is your superpower. ShopHero gives you the technology to match — so you can compete with the chains while staying true to your community.
Trusted by independent grocers from Springville, UT to Brooklyn, NY.
What the right tools unlock
What independent grocers see when they adopt a connected platform instead of stitching together point solutions.
3x AOV
Average online order vs. in-store basket (per Reams / Frank's case studies)
< 1 hour
From sign-up to first order fulfilled with a branded storefront live
85%
Of customers re-order within 30 days when loyalty is active
Zero
Per-transaction marketplace commission — your customers, your margins
The challenges you face every day
Running an independent grocery store means wearing every hat. ShopHero takes the technology burden off your plate.
Competing with Big Chains
National chains have massive technology budgets. You need enterprise-grade tools without the enterprise price tag to offer online ordering, loyalty programs, and personalized marketing.
Managing Online Orders Efficiently
Your customers expect online ordering, curbside pickup, and delivery. But bolting on third-party tools creates disconnected experiences and eats into margins.
Pricing Complexity
Promotional pricing, cost changes, competitive adjustments, and multi-location variations make pricing a full-time job. You need tools that handle the complexity automatically.
Engaging & Retaining Customers
Your personal touch is your advantage, but you lack the digital tools to turn that into measurable loyalty programs, targeted campaigns, and personalized experiences.
How It Works
From browsing to bigger basket
Each step is its own service — and they fit together so a first-time visitor turns into a loyal weekly shopper.
- Your Shopper
Browses online or in-store - eCommerce360
Branded storefront - DataCore
Unified catalog - EngageHQ
Loyalty & offers - TransactCore
Checkout & payment - InsightCore
See what worked - Repeat Customer
Higher AOV, more visits
Your toolkit for success
Start with the five services that get a modern grocery operation off the ground. Add the others as you grow.
Core
The foundation
eCommerce360
Your own branded online store and mobile app — not a marketplace. Your brand, your customers, your data.
DataCore
Centralized product catalog, inventory tracking, and master data that stays in sync everywhere.
EngageHQ
Loyalty programs, digital circulars, campaigns, and content management — all driving repeat business.
TransactCore
Secure payment processing with transparent fees and seamless integration to your POS and online store.
SupplyHub
DSD receiving with AI-powered invoice extraction — stop hand-keying paperwork from your bread, dairy, chip, and produce route reps.
Grow Into
As your store evolves
PriceIQ
Manage everyday and promotional pricing across locations with automated rules and compliance tracking.
InsightCore
Understand your sales trends, customer behavior, and operational performance with AI-powered analytics.
StreamCart
Smart in-store carts with digital offers, AI-powered shopping assistance, and live product information.
MerchIQ
Assortment and shelf-execution intelligence — see what is selling, what is out, and how to merchandise better.
MessageHub
SMS, email, push, and in-app messaging — pickup-ready alerts, substitution requests, loyalty offers, and a built-in AI shopping assistant.
"With ShopHero we're able to incorporate our customer service that people from all over Utah come to experience. ShopHero has catered to us and marketed our company. When people go to our website to place an order, it's springvillereams.com, not shophero."
— Izzy Brimhall, Ream's Springville Market
Common questions from independent grocers
Honest answers to the questions store owners actually ask before signing.
Will my customers know it's ShopHero behind the scenes?
No. Your storefront, your mobile app, your loyalty program — everything runs under your brand, your domain, and your colors. ShopHero is the platform; your store is the experience your customers see.
Do I need to replace my existing POS to use ShopHero?
Not necessarily. Many of our services integrate alongside your existing POS through IntegrationHub. You can also adopt our checkout via TransactCore over time. We meet you where you are.
How much does this cost compared to using marketplaces and third-party apps?
Most independent grocers we work with reduce total monthly spend within the first year by consolidating onto ShopHero — and keep more margin per order because there is no marketplace commission taking a cut. See the pricing page for current bundles, or contact us for a custom quote.
Can I start small and add more services later?
Yes. The most common starting point is eCommerce360 + DataCore + EngageHQ. You can layer in PriceIQ, InsightCore, StreamCart, and others as your operation grows. Everything is designed to fit together when you are ready.
How long does it take to launch an online store?
Most independent grocers go live within a few weeks of signing — faster if your product data is already in good shape. Our onboarding team handles the catalog import, branding, and first campaign with you.
What about delivery — do I need my own drivers?
Your call. eCommerce360 supports in-house delivery, curbside pickup, and third-party delivery integrations side-by-side. Most stores start with curbside + in-house and add third-party when volume justifies it.
Ready to level up your store?
A 30-minute call to walk through your current stack, your local market, and what a phased rollout looks like.