For Grocery Wholesalers & Distributors
Connect your network, from warehouse to shelf
Your retailers are your business. ShopHero gives you the tools to support them with shared data, coordinated pricing, and real-time visibility across your entire network.
What a connected network looks like
Concrete outcomes wholesalers see when their catalog, pricing, and retailer integrations live in one platform.
85% faster
New retailer onboarding compared to manual catalog handoff
< 5 sec
From a price change in your office to every retailer shelf tag
99.95%
Catalog sync accuracy across the entire retailer network
40+ POS
Pre-built retailer system connectors via IntegrationHub
The challenges of scaling a retail network
Coordinating across independent retailers means dealing with data fragmentation, pricing complexity, and communication gaps.
Retailer Coordination at Scale
Managing product data, pricing, and promotions across dozens or hundreds of independent retailers is chaotic without a shared platform.
Real-Time Inventory Visibility
You need to know what your retailers have on shelf, what they need, and what is moving — in real time, not days later via spreadsheets.
Pricing Across Accounts
Different retailers, different price tiers, different promotional calendars. Managing pricing complexity manually is unsustainable as you grow.
Data Synchronization
Product catalogs, images, nutritional data, and compliance information need to flow seamlessly from your warehouse to every retailer shelf tag and website.
How It Works
One data flow, every retailer
A change you make at your warehouse propagates through your catalog, your pricing, and your retailer POS systems in seconds — not days.
- Your Warehouse
Inventory & catalog source - DataCore
Master catalog - CommerceStream
Real-time sync - PriceIQ
Tiered pricing - MerchIQ
Shelf execution - IntegrationHub
Retailer POS - Retailer Shelf
In stock, priced right
Your network management toolkit
Start with the four services every wholesaler needs. Add the others as your network grows.
The foundation
DataCore
A shared product catalog your entire network can use — maintaining data quality across all your retailer accounts.
CommerceStream
Real-time event streaming that keeps every retailer, device, and system in sync as changes happen.
PriceIQ
Manage tiered pricing, promotional programs, and cost-plus models across your entire retailer network.
EngageHQ
Coordinate promotions, digital circulars, and cooperative marketing campaigns across your retailer network.
As your network expands
MerchIQ
Assortment planning and shelf execution intelligence — see what is on shelf, what is out, and what is moving across every store.
InsightCore
Network-wide performance analytics — measure how your products perform across retailers, regions, and seasons.
IntegrationHub
Pre-built connectors for retailer POS systems, ERPs, and loyalty providers — onboard new accounts in days, not months.
TransactCore
B2B billing, retailer settlement, and rebate processing — automated from invoice to payment.
SupplyHub
Offer DSD receiving and AI-powered invoice reconciliation as a managed service to retailers in your network — a turnkey capability they would never build themselves.
"Before ShopHero we had three people whose full-time job was reconciling catalogs across our retailer network. Now those updates flow automatically and the team is focused on growth, not data entry."
VP of Operations
Regional Grocery Wholesaler
Common questions from wholesalers
The things buyers in your seat always want to know before they pick up the phone.
How long does it take to onboard a new retailer?
Most retailers running a mainstream POS can be onboarded in days through IntegrationHub's pre-built connectors. Custom or legacy systems take longer, but our visual field-mapping tools mean no engineering work on your end — even for proprietary integrations.
Do we have to migrate our entire catalog at once?
No. DataCore supports incremental adoption — start with a single product category or a single retailer, validate the flow, and expand from there. Many wholesalers begin with private-label SKUs and grow into full catalog coordination over a few quarters.
Can retailers in our network keep their existing pricing autonomy?
Yes. PriceIQ supports a tiered model where you set wholesale cost and suggested retail, and individual retailers retain control over their final shelf pricing — with optional compliance tracking if you need it for promotional programs.
How does this work with CPG-funded promotional programs?
EngageHQ coordinates the campaign mechanics, MerchIQ tracks shelf execution, and InsightCore measures the lift — closing the loop on CPG-funded co-op programs across your network. You can offer CPG partners proof-of-performance data they previously could only get from chain retailers.
Is our data isolated from competing wholesalers on the platform?
Absolutely. ShopHero is multi-tenant with hard data isolation at the organization level. Your retailers, your pricing, your performance data — none of it is ever visible or aggregated across other wholesalers without explicit, contracted opt-in.
What does pricing look like for a wholesaler our size?
Wholesaler pricing scales with the number of retailers in your network and the services you adopt. We typically start with a discovery call to size the right bundle. Visit our pricing page for general guidance or contact our team for a quote.
Ready to unify your network?
A 30-minute call covers the basics: your current stack, your retailer mix, and what a phased rollout could look like.