# For Grocery Wholesalers & Distributors

## Connect your network, from warehouse to shelf

Your retailers are your business. ShopHero gives you the tools to support them with shared data, coordinated pricing, and real-time visibility across your entire network.

## What a connected network looks like

Concrete outcomes wholesalers see when their catalog, pricing, and retailer integrations live in one platform.

### 85% faster

New retailer onboarding compared to manual catalog handoff

### < 5 sec

From a price change in your office to every retailer shelf tag

### 99.95%

Catalog sync accuracy across the entire retailer network

### 40+ POS

Pre-built retailer system connectors via IntegrationHub

## The challenges of scaling a retail network

Coordinating across independent retailers means dealing with data fragmentation, pricing complexity, and communication gaps.

### Retailer Coordination at Scale

Managing product data, pricing, and promotions across dozens or hundreds of independent retailers is chaotic without a shared platform.

### Real-Time Inventory Visibility

You need to know what your retailers have on shelf, what they need, and what is moving — in real time, not days later via spreadsheets.

### Pricing Across Accounts

Different retailers, different price tiers, different promotional calendars. Managing pricing complexity manually is unsustainable as you grow.

### Data Synchronization

Product catalogs, images, nutritional data, and compliance information need to flow seamlessly from your warehouse to every retailer shelf tag and website.

## How It Works

### One data flow, every retailer

A change you make at your warehouse propagates through your catalog, your pricing, and your retailer POS systems in seconds — not days.

1. Your Warehouse  
   Inventory & catalog source
2. DataCore  
   Master catalog
3. CommerceStream  
   Real-time sync
4. PriceIQ  
   Tiered pricing
5. MerchIQ  
   Shelf execution
6. IntegrationHub  
   Retailer POS
7. Retailer Shelf  
   In stock, priced right

## Your network management toolkit

Start with the four services every wholesaler needs. Add the others as your network grows.

### The foundation

**DataCore**  
A shared product catalog your entire network can use — maintaining data quality across all your retailer accounts.

**CommerceStream**  
Real-time event streaming that keeps every retailer, device, and system in sync as changes happen.

**PriceIQ**  
Manage tiered pricing, promotional programs, and cost-plus models across your entire retailer network.

**EngageHQ**  
Coordinate promotions, digital circulars, and cooperative marketing campaigns across your retailer network.

### As your network expands

**MerchIQ**  
Assortment planning and shelf execution intelligence — see what is on shelf, what is out, and what is moving across every store.

**InsightCore**  
Network-wide performance analytics — measure how your products perform across retailers, regions, and seasons.

**IntegrationHub**  
Pre-built connectors for retailer POS systems, ERPs, and loyalty providers — onboard new accounts in days, not months.

**TransactCore**  
B2B billing, retailer settlement, and rebate processing — automated from invoice to payment.

**SupplyHub**  
Offer DSD receiving and AI-powered invoice reconciliation as a managed service to retailers in your network — a turnkey capability they would never build themselves.

"Before ShopHero we had three people whose full-time job was reconciling catalogs across our retailer network. Now those updates flow automatically and the team is focused on growth, not data entry."

VP of Operations  
Regional Grocery Wholesaler

## Common questions from wholesalers

The things buyers in your seat always want to know before they pick up the phone.

### How long does it take to onboard a new retailer?

Most retailers running a mainstream POS can be onboarded in days through IntegrationHub's pre-built connectors. Custom or legacy systems take longer, but our visual field-mapping tools mean no engineering work on your end — even for proprietary integrations.

### Do we have to migrate our entire catalog at once?

No. DataCore supports incremental adoption — start with a single product category or a single retailer, validate the flow, and expand from there. Many wholesalers begin with private-label SKUs and grow into full catalog coordination over a few quarters.

### Can retailers in our network keep their existing pricing autonomy?

Yes. PriceIQ supports a tiered model where you set wholesale cost and suggested retail, and individual retailers retain control over their final shelf pricing — with optional compliance tracking if you need it for promotional programs.

### How does this work with CPG-funded promotional programs?

EngageHQ coordinates the campaign mechanics, MerchIQ tracks shelf execution, and InsightCore measures the lift — closing the loop on CPG-funded co-op programs across your network. You can offer CPG partners proof-of-performance data they previously could only get from chain retailers.

### Is our data isolated from competing wholesalers on the platform?

Absolutely. ShopHero is multi-tenant with hard data isolation at the organization level. Your retailers, your pricing, your performance data — none of it is ever visible or aggregated across other wholesalers without explicit, contracted opt-in.

### What does pricing look like for a wholesaler our size?

Wholesaler pricing scales with the number of retailers in your network and the services you adopt. We typically start with a discovery call to size the right bundle. Visit our pricing page for general guidance or contact our team for a quote.

## Ready to unify your network?

A 30-minute call covers the basics: your current stack, your retailer mix, and what a phased rollout could look like.